Sponsorships are essential to the success and viability of events such as Technology at the Gap. One of the most important benefits of single day conferences, such as ours, is the opportunity to talk with attendees, event organizers, and other sponsors. Spending the same amount or, more likely less, money to sponsor an event as you would for another form of paid advertising is a wise investment that will bring a positive return on your investment. You will be in the same room with hundreds of people who are in your target market! Hopefully, long-lasting relationships and partnerships will be built from the connections that you make here.